Project Overview
United Physio Care is a specialized physiotherapy clinic that provides expert care in rehabilitation and recovery. I was tasked with creating a complete brand identity — from logo design to visual style — that communicates professionalism, trust, and compassionate healthcare.
The Challenge
The clinic needed a modern healthcare brand identity that would:
Build trust and credibility with patients.
Represent healing, motion, and unity.
Work seamlessly across digital platforms, signage, and print.
The Process
I developed a branding system that balanced clinical professionalism with warmth and accessibility. My work included:
Designing a logo that symbolizes care and movement.
Defining a color palette and typography system to reflect calmness and trust.
Creating brand guidelines to ensure consistency across all media.
The Solution
The final branding is clean, professional, and versatile. The logo reflects unity and recovery, the color palette conveys calm and trust, and the overall identity gives United Physio Care a strong, recognizable presence in the healthcare space.
Impact
With its new branding, United Physio Care now has a cohesive and trustworthy identity that aligns with its mission to provide expert, patient-centered physiotherapy care. The updated brand strengthens its visibility, credibility, and connection with patients.