Project Overview
FAT BRGR is a burger spot built around big flavors, bold personality, and a fun, no-nonsense attitude. My task was to create a brand identity that tastes as good visually as their burgers do in real life — loud, iconic, and instantly recognizable.
The Challenge
The brand needed an identity that would:
Capture the big, juicy, unapologetic energy of the restaurant.
Stand out in a crowded food and fast-casual market.
Work across menus, packaging, storefront signage, and social media.
The Process
I developed a visual direction that embraces FAT BRGR’s bold personality from every angle:
A strong, chunky logo that feels flavorful and full of character.
A high-contrast color palette with attitude, perfect for both digital and physical branding.
Playful typography and layout styles that deliver a sense of fun and creativity.
A brand system that remains flexible for promotions, menu changes, and social campaigns.
The Result
FAT BRGR now has a loud, modern, and memorable identity that reflects its personality and elevates the customer experience. The branding brings energy, attitude, and appetite appeal — setting the tone for a burger brand that isn’t afraid to stand out.
The Solution
- Bold, recognizable identity that communicates flavor and personality instantly
- Consistent visual language across physical and digital touchpoints
- Flexible system that adapts easily to promotions and content
Impact
- Stronger brand presence in a competitive market
- Memorable identity that enhances customer recognition
- Cohesive visuals across all brand applications
- A foundation that supports future growth and marketing campaigns