Project Overview
Home + Builders is a construction company specializing in modern building solutions and reliable craftsmanship. I was responsible for creating a complete brand identity that reflects their values of strength, trust, and professionalism, while appealing to both homeowners and business clients.
The Challenge
In the construction industry, a strong and credible brand identity is essential. Home + Builders needed branding that would:
Communicate reliability and expertise.
Stand out in a competitive market.
Adapt across digital platforms, signage, vehicles, and print materials.
The Process
I focused on designing an identity that balances modern design with industry strength. The process included:
Developing a logo symbolizing stability, growth, and structure.
Creating a bold yet professional color palette that conveys trust and durability.
Defining a typography system with clean, impactful fonts.
Building brand guidelines to ensure consistency across all applications.
The Solution
The final branding is solid, modern, and versatile. The logo reflects the company’s core values of strength and reliability, while the visual system works seamlessly across both digital and physical applications — from websites and brochures to uniforms and construction site signage.
Impact
With its new branding and identity system, Home + Builders now has a professional, recognizable, and trustworthy brand presence that supports its growth and positions it as a leader in the construction industry.